My Portfolio

ECHOES – The Empty Gallery

Context
Provenance research deals with the origins of and cultural-historical artifacts or unlawfully acquired objects, which were often imported to Europe during colonial times, so they can be returned. Last year, for example, the Manchester Museum handed over 174 artifacts to representatives of communities in Indigenous Australia. Unfortunately, many works of cultural heritage of the African continent still lie within Western museums.
There are 70,000 African artifacts in the Musée du Quai Branly in France, 67,000 in the Berlin Museum, 37,000 in the Welt Museum in Austria, 7,000 in the Humboldt Forum in Germany, and 1,600 in the Musée royal de l’Afrique centrale in Belgium.

Insight
Museums around the world are facing similar challenges. Lost has not been lost, many institutions are still suffering from the consequences of the loss of income during the pandemic and are often dependent on state support.
As a result, provenance research is often neglected and restitution claims are unfinished, even though many curators are aware of the importance of art and cultural heritage for the population of their home countries.

Idea
Provenance research is therefore an investment with no ROI—unless you turn it into an exhibition. Against the backdrop of restitution and the looting of countless halls, we robbed old tour school chicken during the colonial era, museums such as the Manchester Museum or Rijksmuseum can repurpose hall markings as probably the world’s cheapest traveling exhibition: white gallery space with empty plinths and blank walls, that tell of returned artifacts and shed light on the ethical issues involved in dealing with the cultural property of other countries.

Execution
The returned artifacts are projected onto the empty plinths using AR and text panels and audio guides explain not only the history of the objects, but also the processes of their return and the background research. At some stations, descendants of the originators of the artefacts will have their say and some exhibits will even be shown via a live broadcast in their current location in a museum in their country of origin.
All museums and cultural institutions that are already involved in provenance research, international organizations such as the UNESCO Commission and universities and research institutions that are support institutions in the research process are eligible to cooperate in this project.

Hate Eraser

Context
Vandalism is the most common form of damage to property. In 2022, 568,887 such offenses were reported, with a 3.7% increase compared to the previous year. Unfortunately, it rarely stops at mere destruction—many instances of graffiti contain anti-Semitic, National Socialist, and other discriminatory symbols and messages.

Insight
Keeping up with rapid developments in the commercial cleaning sector is especially challenging due to the ongoing shortage of skilled labor, a problem affecting many industries. This labor shortage particularly burdens Kärcher’s B2B clients, who aim to provide perfectly maintained spaces. Meanwhile, content creators and urban restoration videos are gaining significant popularity on platforms like YouTube and social media.

Idea
Make a Difference – Kärcher, a leader in cleaning technology, stands for cleanliness, tidiness, and an inclusive environment. To reinforce these values with specific target audiences, Kärcher partners with influencers who create urban restoration content. These content creators are equipped with Kärcher cleaning technology and use it as a „Hate Eraser“—removing offensive vandalism while educating audiences about its impact and importance. Their content showcases dramatic before-and-after transformations, spreading Kärcher’s message in an engaging way.

As a more inclusive employer, Kärcher actively expands its dialogue with its target group in recruitment and talent search and positions itself against discrimination and vandalism.

Execution
The majority of influencers who produce such content are in the millennial and Gen Z demographics, meaning they rely on social platforms like TikTok, Instagram, and YouTube. Kärcher provides them with professional-grade equipment and an easy-to-use app to track locations with reported hate graffiti. The influencers document their cleanup efforts while highlighting the social importance of their work, showcasing Kärcher’s role in maintaining cleaner and more inclusive public spaces.

The message is clear: Kärcher’s cleaning tools are not just about removing dirt but also about contributing to a cleaner, more inclusive society.

#INK4LIFE

Context
Blood donation saves lives—but the number of donors is dropping. In 2023, only 6% of eligible adults in Germany donated blood, even though demand remains high. Traditional donation drives struggle to attract younger demographics, leaving a growing gap in supply.

Insight
Many potential donors are hesitant due to fear of needles or a lack of personal connection to the cause. Meanwhile, tattoos are more popular than ever, especially among younger generations, creating a culture that embraces the needle for self-expression rather than medical necessity.

Idea
Ink for Life—a campaign that turns blood donation into a personal statement. In collaboration with tattoo studios, donors give blood before getting inked, symbolizing their commitment to saving lives. Partnered tattoo artists create special designs inspired by the cause, encouraging people to share their experience online and normalize blood donation as part of tattoo culture.

Execution
Tattoo parlors across Germany partner with the Red Cross to offer donation-friendly events, making it easy and appealing for people to give blood before their tattoo appointment. The campaign is amplified on social media, with influencers sharing their participation and raising awareness. Instead of focusing on the urgency of shortages, #INK4LIFE reframes blood donation as a meaningful ritual—where one act of giving leaves a permanent mark.